Tugas 2

Nama : Delly Herdiana

Kelas : 3eb19

NPM : 21210770

CLAY SHOP’ANA

Jl. Gapo No.4

Bekasi 17115, West Java

17^th  April 2013

LUCKY ADVERTISING

Jl. Lumbu No.9

Pajajaran 28661, Bandung

Dear Sirs/Madam

We are a store that sells a variety of items made of clay which is located in Bekasi, we established since 2010 and we are interested if you advertise our products.

In order to obtain maximum sales, we sell products through electronic media and print media. We will asks a few questions we would like to promote our products :

1.      What right promotional use ?

2.      Time when the promo?

3.      Where the location of the promotion ?

4.      Promotional tools used ?

5.      How much the total cost spent?

We hope to get special offers from your, and we are waiting for reply soon.

Yours Faithfully,

Delly Herdiana

Purchase Manager

SURAT BALASAN

LUCKY ADVERTISING

Jl. Lumbu No.9

Pajajaran 28661, Bandung

19^th April 2013

CLAY SHOP’ANA

Jl. Gapo No.4

Bekasi 17115, West Java

Dear Mrs. Delly Herdiana,

Thank you for your inquiry letter of 17^th April 2013 and interested in our advertisement. We will answer questions from Mrs. Delly :

1.      We split a segment to promote your product in accordance with the age and gender.

2.      We will start the promotion on 9^th May 2013.

3.      We will promote your product in the Mall area Jakarta and Bandung.

4.      This promotion is done directly, in addition we will also be promoting through the intenet and catalogs.

5.      Adjusted for the cost of media used. The price range between Rp.250.000- Rp.4.750.000.

We are looking forward to your order soon.

Yours Faithfully,

Bayu Aji

Marketing Manager